Sports Management

As a sports management professional, you will have the chance to work in a vast field which incorporates aspects of administration, management, accounting, economics and marketing while dealing with sports and recreation.

What do Sports Management Professionals do?

Sports management professionals can be seen working with professional teams, universities, recreational departments and sports promoting firms. They tend to run the front office, work behind the scenes and act as an interface between players.Their work involves negotiating contracts, monitoring finance, handling business and promotional concerns of athletes and the teams.

What does a typical day at work involve?

  • Checked Identifying and evaluating recreation and health initiatives
  • Checked Hiring personal trainers to resolve personal conflicts between the team and individual athletes
  • Checked Working hand in hand with his/her local athlete manager to discover and partner with new talents and potential athletes
  • Checked Documenting information about the athletes and events they are responsible for
  • Checked Employing, training, supporting, developing and managing coaches and volunteer staff
  • Checked Liaising with local sports councils, regional committees and national governing bodies
  • Checked Working with the media to ensure clients are getting a good public image
  • Checked Coordinating or raising sponsorship
  • Checked Checking venues and managing facilities

What are the main specialisations in Sports Management?

Event managers will be responsible for the identification of target audience, associating brands, event venue, technical details, staff and logistics in order to make sure the match/event is conducted smoothly.
With this specialization, one will earn expertise in Coordination, Organization and direction of team and events.
This specialisation involves the management of negotiation, formulation of operational plans and contracts, transfers and remuneration packages of individual players.
Sports marketing is the process through which brand loyalty is built to have a positive association with fans for the team to gain support for events.

How to become a sports manager?

Step 1
Take any stream in 10+ 2

Any stream at the 10+2 level will suffice for pursuing undergraduate courses in any management specialisation. But commerce will always be the best option.

Step 2
Take a Bachelors Degree in sports management

Bachelor's Degree in Sports management is a 3 year undergraduate program . Only a few institutes provide core sports management course at the UG level. You can either go for a degree in any subject or exclusive management degrees like BBA/BBM/BMS and specialise in sports management at the PG level.

Note: UG Diploma in Sports Management

One year Diploma in sports management is available directly after 10+2.

Step 3
Take a Masters in Sports Management

After completing a UG degree in any field, you can specialise in Sports Management. Duration of this program is usually 2 years. Masters in Sports Management(MSM) & MBA in Sports Management are the popular courses in this field.

Note: PG Diploma in Sports Management

Graduation in any stream in the minimum requirement for a PG Diploma in Sports Management. Duration of these programs is usually one year.

Sports Management Colleges

Name State District Type Website Course

Requirements for masters in sports management

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India (from National Academy of Sports Management (Master of Sports Management)

  • A bachelor’s degree in any stream from a recognised university.
  • Interview & Test
  • Shortlisted candidates will be called for personal interview based on marks obtained in graduation
  • Final selection is based on graduation marks and performance in personal interview.

Foreign (from EU Business School, (Barcelona, Geneva, Montreux Munich) for MBA in Sports Management)

  • Bachelor's degree
  • Proof of English level: TOEFL overall score 89 (internet-based); IELTS - Overall Score of 6.5.
  • A GPA of 3.0 on a 4.0 scale.
  • A satisfactory score on the GMAT or GRE.
  • An interview with the academic dean.
  • 2 letters of recommendation.
  • 1 written or video essay

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Time management

Sports managers must work smarter than harder by dividing time between specific activities in order to get more tasks done in lesser time even if the time is tight and pressure is high.


As a sports manager, it is necessary to demonstrate the ability to do different tasks in short notice which might also involve works that they may not normally do. Also according to the changing trends and needs of people, managers need to adopt new techniques and methods to deal with them.


Being organized is an important skill to be possessed by a sports manager as they have to evaluate personnel files, scouts reports, budgets etc. on a daily basis.

Interpersonal and Communication Skills

Managers need to effectively communicate with different people to get things done and to eliminate the gap between the organizational goals and the work in progress.


Managers are required to direct a team towards pre-set goals.

Problem solving and analytical skills

An essential skill required in this field as managers have to analyse situations and reports to provide solutions to complex problems.

Strategic thinking and planning abilities

It is required for them to know planning techniques and to apply them in practice.


  • Checked Sports Industry
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Top Companies

  • Checked Professional Management Group (PMG)
  • Checked Baseline Ventures
  • Checked Wasserman Media Group
  • Checked Excel Sports Management
  • Checked Creative Artists Agency
  • Checked Newport Sports Agency
  • Checked Independent Sports & Entertainment