As a Public relations officer you will be creating and maintaining a favorable public image for your product/service/organization. You may work on media releases and plan social media programs to shape positive public consciousness about the firm.
A Public relations officer of an organization or company mainly work in the field of publicity. They do plan publicity strategies and campaigns. They also involve in writing and producing presentations and issuing press releases.They also organize promotional events,press conferences etc.
Taking any stream will enable you to pursue public relations in the future , however humanities stream with journalism or any other stream at the +2 level and securing a good score in these subjects would give you an edge for admission into undergraduate level courses in communication and journalism.
The common Course offered at the UG level in this area is BCJ. You can either do a Bachelors in communication and Journalism of three years duration or an Integrated MA. in Mass Communication and Journalism which will take five years to complete.
After completing bachelors, you can take up two year masters degree either in MCJ (Master of communication and journalism) or in MA Mass Communication. Some universities offer paper on Public Relations as part of the masters program.
IIMC (Indian Institute of Mass Communication offres Post graduate diploma course in Advertising and Public Relations. The duration of the course is one year.
After pursuing a master’s in Communication and Journalism , you can go for an M.Phil or a PhD in a topic related to belongs to this particular field. PhD admissions would depend on your profile including research papers, projects and theses. Pursuing doctoral level studies will enable you to take up a career in the academia.
Requirements for admission into a PG course in one of the top institutions to help you get an overall picture
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Public relation executives should have good written and communication skills which make them able to prepare news releases and effectively communicate with others.
Public relation officers have to complete their works within deadlines as they are responsible for answering the queries of public and media.
Paying close attention to detail will make it less likely that you will make mistakes in your work especially when you reveal the information about the organization in front of media and public.
Strong IT skills make the public relation task more easier when the public relation officer use internet for communication or advertisements purposes.
Creativity will be needed when the public relation officer oversee the design and creation of magazine, brochure, advertisements, photos and videos for the promotion of organization.