Communications Management

As a Communications manager you will be responsible for effectively sending out your organisation’s internal and external messages. This includes communicating effectively with employees and management team as well as promoting your company’s mission products or services among the public.

What do Communications managers do?

Communications managers work closely with management teams and executives to give shape to the image and values of the company and develop methods of communicating them to the public using different forms of media. They serve as the company’s media liaison and spokesperson and it is their responsibility to ensure that the messages sent out align with the business strategies of the company. They also work on effective dissemination of internal messages within the organisation.

What does a typical day at work involve?

  • Checked Preparing detailed media reports, press releases, and marketing materials
  • Checked Conducting public meetings and conferences for popularity
  • Checked Identifying press opportunities and conducting press meets
  • Checked Dealing with doubts and queries from people at different levels
  • Checked Developing strategies to reach out to masses
  • Checked Developing content to be disseminated via social media, websites, newsletters, press releases and any other distribution channels
  • Checked Drafting written materials and prepare presentations for communicating with employees

How to become a Communication Manager?

Step 1
Take any stream at +2 level

Although choosing a particular stream at plus two level is not necessary for pursuing higher studies in Communication it is always better to choose Humanities with Journalism which will enable you to get basic understanding about Media and Communication.

Step 2
Take Bachelor’s in Communication and Journalism

The common course offered at the UG in this area is Bachelor of Communication and Journalism(BCJ). You can either go for three year BCJ or BA in Mass Communication.


Although taking Bachelors in Communication and journalism is the best option for becoming a Communication Manager, any other relevant undergraduate degree will also make you eligible for Masters in Communication.

Step 3
Take Master’s in Communication Management

After completing the UG, you can go for Masters in Communication with specialisation in Public Relations or Communication Management.You can either go for MA in Communication or MCJ (Master of Communication and Journalism). These are usually 2 year programs.

Note :

You can also take up an MBA in Communication Management which is of 2 years duration.

Communication Management Colleges

Name State District Type Website Course

Requirements for Masters in Communication Management

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India (For admission into MBA Communication Management at the Symbiosis Institute of Media and Communication, Pune )

  • Graduation in any stream with a minimum of 50% marks or equivalent grade
  • Symbiosis National Aptitude Test Score
  • Group Exercise
  • Personal Interaction
  • Writing Ability Test

Foreign( For admission into Master of Communication Management at the USC University of Southern California, USA)

  • A relevant undergraduate degree
  • Two letters of recommendation
  • \
  • Valid GRE scores
  • Personal Statement conveying your interest in the field and be three to four pages long

To see the entrance exams, scholarships and UG admission details, click here

Skills Required


One of the most important qualities communication managers should possess is good communication skills. They should be able to convey messages in such a manner that the receiving person should have a clear idea of what is being conveyed.

Stress Tolerance

Stress tolerance is important as they have to work with huge audiences and manage them effectively, which can be pressurising


They must be very creative and should come up with new ideas and concepts to present their brand and reach out to public

Writing skills

Writing skill is very important as they have to draft written materials and presentations to convey the ideas clearly.


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Top Companies

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