As an Advertising professional, you will be responsible for gathering, defining, and clarifying creative ideas and also for developing promotional ideas and display advertising, both print and digital.
Advertising Professionals develop programs for the targeted audience to generate interest in the company’s products and services, meet with customers, develop meaningful relationships, develop promotional ideas, research trends and present ideas to customers. They play a huge role in attaining sales goals.
Candidate with any stream at the plus two level is eligible for higher studies towards becoming an advertising professional. Taking up commerce stream may provide you an insight into sales and marketing fields.
To build a career in advertising, you can take a bachelor's degree in any discipline. However choosing a Commerce/Management related degree like BBA/BMS/BBM/B.Com or a degree in Communications/Design will be more useful. The duration of these programs are usually 3 years.
Bachelor’s degree in Advertising and Brand Management is also available in some institutions.
The most common and recommendable pathway to this career is MBA in Marketing/Advertising. Masters in Management is usually a 2 years program and can be taken up after graduation in any discipline.
Requirements for admission into a PG course in one of the top institutions to help you get an overall picture
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Advertising professionals will use their creativity in managing, planning and executing advertisement related visions and missions. It is also necessary for them to identify potential market and to take initiative to reach it.
Advertising professionals need to effectively communicate with different people to get things done and to meet the departmental goals by communicating accurate information with various stakeholders.
This is an essential skill required in this field as advertising professionals have to analyse various market conditions and prepare reports to provide solutions to complex scenarios.
According to the changing trends and needs of people, advertising professionals need to adopt new approaches, techniques and methods to deal with them.
Advertising professionals are required to have a keen ability to observe without judgment, in order to get a holistic picture of customers and markets and to understand buying patterns and how customers would react to the product based on advertisements.
Advertising professionals are supposed to possess excellent technical skills as they need to use different software and technologies on a daily basis. So they must be aware of all the technological advancements taking place.
Advertising professionals must plan tasks and make sure efficiency is maintained in the completion of them, thus management of time is highly important.