Sales, marketing and advertising are interconnected terms in commerce in which sales refers to promotion and selling of goods and services. Marketing includes the actions of promoting products by keeping good relationships with customers, whereas advertisements is the use of various forms of media to portray details about company's products and services.
It is the marketing of products or services by using digital technologies, and social media platforms etc.
Sale is one of the main activities in commerce, which is all about selling a product or services to customers in a given period of time.
Market research and analysis is a systematic gathering of information about markets and the study of attractiveness and the dynamics of special markets within specific industry.
Content development is the creation and publication of written content about various products and services for websites, blogs and advertisements aimed at meeting the company's strategic goals.
Product management is the part of business management that supports and manages all activities related to the planning, development and production of goods and services.
Direct marketing is an advertising strategy in which the organization directly communicate with customers about the products and services using different platforms like the internet, social media, mail and phone.
Advertising is a means of communication with the users about products and services by using different media including TV, Internet, Newspapers, posters and hoardings.
|Name of Exam||Institutions||Languages||Application Period||Exam Dates||Website|
|Undergraduate - (UG)|
|IPM AT||IIM Indore||English||March-April||2nd week of May||www.iimidr.ac.in|
|Delhi University (Join Admission test- JAT)||Colleges under Delhi university||English||May- June||3rd week of June||du.ac.in|
|AIMA-UGAT (All India Management Association BBA Entrance Examination||Multiple Institutions||English||November- April||2nd week of May||www.aima.in|
|Jamia Millia Islamia entrance test||Jamia Millia Islamia||English||March-April||Last week of May||www.jmi.ac.in/studyatjamia/admission/1|
|UET (Undergraduate entrance test)||Banaras Hindu University||English,Hindi||February -March||2nd week of May||bhuonline.in/|
|UoH entrance test for BBA||Hyderabad central university||English||April-March||First week of June||www.uohyd.ac.in|
|Postgraduate - (PG)|
|CUCET||Ten central universities across India||English||March-April||May last week||www.cucetexam.in|
|AMU Admission entrance test||Aligarh Muslim University||English||January-February||April First week||www.amu.ac.in/|
|CMAT||Management institutions||English||November||Last week of january||www.ntacmat.nic.in|
|CAT||Admission to 115 B schools||English||August -September||Last week of november||iimcat.ac.in/|
You may choose any stream at +2 level, preferably Commerce stream as the various subjects studied under commerce which would give you a better orientation towards a career in this field.
Math, IT, Business Studies and Accountancy are important subjects in any field related to Commerce. Admissions may be based on entrance tests and may also consider marks secured at +2. Therefore it's important to prepare well in all subjects to score a good aggregate percentage.
Students of marketing and advertising require good research skills and critical thinking ability to be able to analyse the market always and take decisions. Good creative ability is also an important asset .
Generally 60% marks in aggregate is required for admission and higher cut offs may be expected at good institutions.
|Indusind Foundation Scholarship||The applicants should have passed passed 12th examination in the same academic year with minimum 85% marks. Should have secured admission in a regular degree course. The financial background of the students is also an important factor in granting the scholarship.||www.indusindfoundation.com/scholarship.php|
|Nest Senior 1||Awarded based on a test conducted on the last sunday of January every year. 1st and 2nd year Medical students can apply for this scholarship. Students of class 12th can also apply. 10 or more scholarships of rupees 35000-75000 are provided.||www.nest.net.in/|
|Nest Senior 2||Awarded based on a the performance in the test conducted by NEST. 3rd and 4th year degree students can apply . 10 or more scholarships of rupees 40,000 - 1,00,000 are offered.||www.nest.net.in/|
|Sahu Jain Trust Loan Scholarship||Interest free loan scholarships for graduate and post graduate programs. Scholarship amount ranges from 2,500 - 25000 per year.||www.sahujaintrust.timesofindia.com/|
|Federal bank Hormis Memorial Foundation Scholarship||Students should have secured admission under merit in Government/Aided and self-financing colleges during the same academic year. The annual family income of the applicant should be below Rs.3L. A total of 20 students from each discipline will be reimbursed 100% of their tuition fees.||www.federalbank.co.in/scholarships|
|Foundation for Excellence Scholarship||Only first-year applicants of professional courses are eligible. The annual income of the family should be below 2.5 lakhs.||ffe.org/site/scholars/|
|Mahabir Pratap Singh Foundation scholarship||The scholarship is open to meritorious and deserving candidates studying or doing research in any branches in modern science. Each selected scholar will receive a sum of INR 3000 per month.||www.mpsfer.in|
In order to utilize the potential of the Fourth Industrial revolution, business leaders across the world from different fields are concentrating on formulating workforce strategies which are comprehensive meet the challenges of an era which accelerates rapidly. Managerial advertising and sales positions are becoming more desirable as Internet based advertising is becoming the norm. Those who are able to navigate the digital world efficiently, will have better prospects
According to the Future of jobs report (2018) by the World Economic Forum, Sales and Marketing Professionals come under the stable Jobs category in the near future. Sub fields like Digital marketing has a massive scope in india and abroad alike due to the growth in population of tech- savvy internet users
A person holding an MBA in Marketing and Advertising can directly enter as faculty in management institutes. For the higher positions( Associate professor, Professor) PhD might be required.
A graduate in sales marketing and advertising would be having common qualification to be employed in the field of Business Management as well as in Finance.
A person with a graduate degree in marketing and advertising can set up his own venture and become a successful entrepreneur.