Content development

As a Content Developer, you will be creating written content about various products and services for websites, blogs and advertisements.

What do Content developers do?

Content developers employ their good writing skills to explain in detail about products or services. They create awareness among the consumers about the features, advantages and other related aspects of the product or service and also try to persuade the consumers to buy a particular product.

What does a typical day at work involve?

  • Checked Creating content and managing content distribution
  • Checked Working on tone, style and voice of all brand content
  • Checked Creating specifications and appropriate content for the brand’s designated audience
  • Checked Monitoring and developing improvement strategies for delivery and promotion
  • Checked Championing content marketing strategy across the company
  • Checked Collaborating with other departments on content creation
  • Checked Developing editorial strategy so content is consistent and compelling across all delivery streams.
  • Checked Measuring and analyzing key performance indicators

How to become a Content Developer?

Step 1
Take any stream at +2 level

You can take up any stream at +2 level to become a content developer. Taking up humanities or Commerce stream may be of advantage.

Step 2
Take Bachelor’s degree in Languages/Journalism or Communication

You can take any degree and pursue content developing career. Bachelor’s in English or other languages or in journalism/communication may help.

Step 3
Take Masters in Languages/Journalism or Communication

Although a masters degree is not a necessary prerequisite for becoming a content writer it may give you a better exposure to the fields you may be required to work in.

Note :

You may also take up diploma/ certificate courses or online learning courses in content writing.

Content Development Colleges

Name State District Type Website Course

Requirements for masters in Content Development

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

Indian( 5 year integrated masters in journalism from Delhi university)

  • Plus two in any stream with 50%
  • Written entrance test

Foreign (Master's program in Media, Culture, and Communication (MCC) from New york university)

  • A bachelor’s degree in any subject from a recognized university.
  • Letters of recommendations
  • English proficiency: TOEFL: IBT: min score 100 (PBT:600) IELTS: min band score of 7

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Writing skills

A content developer must possess excellent writing skills as writing process is the most important part of content development. They need to have solid copywriting skills to know how to direct, plan, design and edit the content.

Organizational skills

Content developers need to be very independent and they are required to possess take-charge attitude to get the job done.

Verbal/Written Communication Skills

A market researcher and analyst should have good oral and written communication skills as their job is to effectively communicate with the research subjects either through interviews or quantitative surveys. They also need to present their analysis to clients in a well documented, actionable, and visually attractive report that helps the clients to make informative decisions.

Team skills

Content developers typically work closely with social media strategists, designers, UX specialists, marketing leadership and lead generation teams to craft a cohesive message.

Analytical skills

A content strategist need to identify the patterns and trends in their content marketing data and draw conclusions. They also need to understand large amounts of data and information.

Communication skills

Content developers need to associate and communicate with many professionals, thus they are required to possess excellent communication skills.

Attention to Detail

Content developers need to see the big picture while also paying attention to the most minute details.They also need to keep projects on schedule without compromising quality.

Editing skills

A content developer should possess a good editorial competency thus they would know what content is needed to be retained, edited, rewritten or retired based on analytics, the age of the content and current and historical performance.


  • Checked E-commerce
  • Checked Education & Training
  • Checked Digital Media
  • Checked Communication industry

Top Companies

  • Checked CommLab India
  • Checked AllenComm
  • Checked Kallidus
  • Checked Obsidian Learning
  • Checked Designing Digitally
  • Checked Knowledge Anywhere
  • Checked Upside Learning
  • Checked Raytheon Professional Svcs