As a Direct marketer you will be using a promotional method that involves presenting information about your company, product, or service directly to your target customer without the use of an advertising middleman.
Direct marketers use very popular and widely used methods of informing people about products and services. They contact customers and potential customers personally, rather than having an indirect medium such as magazine ads or billboards, between the company and the consumer. They use direct methods including mail, telephone calls, emails, brochures, and coupons to market their company’s products.
Taking any stream in +2 would make you eligible for an undergraduate degree but choosing Commerce stream will provide you with valuable insight into the field of marketing.
You may take a bachelor’s degree, preferably in a Commerce/Management related degree like BCom/BBA or BBM. These are of 3 years duration.
This is a 2 years course which can be taken up after graduation in any discipline.
Requirements for admission into a PG course in one of the top institutions to help you get an overall picture
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A direct marketer must possess excellent interpersonal and communication skills in order to sell their ideas to the public.
Direct marketer will use their writing skills to prepare mails, letters and other documents to introduce their products and explain their features.
Direct marketers always need to be able to comfortably speak in front of groups as they are required to approach many people on a daily basis.
Direct Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target different demographic groups to prevent their campaign from becoming stale.
Problem solving skills are highly required for direct marketing specialists as they must face multiple issues both from clients and the general public. They need to be very careful and quick in resolving problems.
Direct marketers will be working and collaborating with many other professionals and departments, thus team skills are important.
Attention to detail is basically a requirement for any direct marketer as they will always need to be very careful during the process of designing their marketing strategies to directly address their specific target groups.