Direct Marketing

As a Direct marketer you will be using a promotional method that involves presenting information about your company, product, or service directly to your target customer without the use of an advertising middleman.

What do Direct Marketers do ?

Direct marketers use very popular and widely used methods of informing people about products and services. They contact customers and potential customers personally, rather than having an indirect medium such as magazine ads or billboards, between the company and the consumer. They use direct methods including mail, telephone calls, emails, brochures, and coupons to market their company’s products.

What does a typical day at work involve?

  • Checked Brainstorming and developing ideas for creative marketing campaigns
  • Checked Generating new leads for the company
  • Checked Communicating with customers to maintain long term relationships
  • Checked Collaborating with partnership, creative, and communication teams to maximize success through visual merchandising and shopper marketing with retailers
  • Checked Developing launch programs for top collaborations
  • Checked Evaluating data and preparing summaries to be submitted to the management

How to become a Direct Marketing?

Step 1
Take any stream at +2 level

Taking any stream in +2 would make you eligible for an undergraduate degree but choosing Commerce stream will provide you with valuable insight into the field of marketing.

Step 2
Take a bachelor’s degree in any discipline

You may take a bachelor’s degree, preferably in a Commerce/Management related degree like BCom/BBA or BBM. These are of 3 years duration.

Step 3
Take MBA (Marketing)

This is a 2 years course which can be taken up after graduation in any discipline.

Direct Marketing Colleges

Name State District Type Website Course

Requirements for masters in Direct Marketing

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India (MBA in Marketing from Symbiosis Institute of Business Management, Pune)

  • A bachelor's degree from any recognised University with a minimum of 50% marks or equivalent grade
  • Symbiosis National Aptitude Test (SNAP test)
  • Written ability test and personal interview

Foreign (MS in Marketing from Purdue university)

  • A bachelor degree or it is equivalent from an accredited college
  • GMAT/GRE
  • Statement of purpose
  • 2 recommendations
  • Online (KIRA) Video Essay
  • Language proficiency scores: TOEFL: PBT minimum 600 ( CBT 260 IBT 93) or IELTS: 7.5

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Communication skills

A direct marketer must possess excellent interpersonal and communication skills in order to sell their ideas to the public.

Writing skills

Direct marketer will use their writing skills to prepare mails, letters and other documents to introduce their products and explain their features.

Public speaking and presentation skills

Direct marketers always need to be able to comfortably speak in front of groups as they are required to approach many people on a daily basis.

Creativity

Direct Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target different demographic groups to prevent their campaign from becoming stale.

Problem solving skills

Problem solving skills are highly required for direct marketing specialists as they must face multiple issues both from clients and the general public. They need to be very careful and quick in resolving problems.

Team skills

Direct marketers will be working and collaborating with many other professionals and departments, thus team skills are important.

Attention to detail

Attention to detail is basically a requirement for any direct marketer as they will always need to be very careful during the process of designing their marketing strategies to directly address their specific target groups.

Industries

  • Checked Pharmaceuticals
  • Checked Insurance
  • Checked Retail stores
  • Checked Banking and finance

Top Companies

  • Checked Apple
  • Checked Vodafone
  • Checked Amazon
  • Checked Nike
  • Checked Red bull
  • Checked Aditya birla group
  • Checked Master card
  • Checked Romax
  • Checked FINCA international