As a sales executive you will act as the key point of contact between your organisation and customers/clients, promoting products and services and negotiating contracts with the aim of maximising profits.

What do sales executives do?

Sales executives sell a company's products and services to individuals, businesses and organisations. Their work includes demonstrating and presenting products or services, reviewing sales performance and negotiating contracts and packages. In managerial roles they may also be involved in directing the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives. They also analyse sales statistics and monitor customer preferences to determine the focus of sales efforts and the profitability of products and services

What does a typical day at work involve?

  • Checked Meet or contact new or existing customers and exhibit products or services and resolve customer queries
  • Checked Address customers complaints and resolve in a proper way
  • Checked Negotiate with customers on the prices and make the deals
  • Checked Check the availability or inflow and outflow of the products
  • Checked Keep sales and financial records
  • Checked Give discounts or special plans according to the product and customers
  • Checked Collaborate with other colleagues in sales and share informations
  • Checked Lead or provide trainings to the junior sales executives
  • Checked Monitor and analyse sales of the company and make recommendation if it needed

How to become a Sales Executive?

Step 1
Take any stream at +2

You can take any stream at +2 level to become a sales professional. However taking Commerce stream will give you a better insight into the field of marketing and sales

Step 2
Take a Bachelor’s degree in any discipline

Bachelor's degree is of 3 years duration. You may choose any subject to graduate in but taking a BCom/BBA or BMS degree would be of advantage.

Step 3
Take MBA or PG Diploma in Management

To be a sales professional it will be an added advantage if you are an MBA graduate with specialisation in Sales and Marketing. MBA/PGP programmes are usually of 2 years duration.

Sales Colleges

Name State District Type Website Course

Requirements for Masters in Sales

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India (from Christ University, for MBA in Marketing)

  • Bachelor’s degree in any discipline with 50% aggregate marks.
  • 70% percentile or above in the CMAT, CAT, XAT, ATMA or a composite score of 600 or above in the management aptitude test (MAT) conducted by AIMA

Foreign ( From Warwick Business School for Msc Marketing and Strategy)

  • You must have an upper second class honours degree at the Undergraduate level, which includes the study of marketing and/or strategy
  • One academic reference
  • Statement of purpose
  • IELTS Academic- min score of 7, all four languages elements have to be scored above 6.0, with a maximum of two language components at the lowest level 6 or 6.5.
  • TOEFL score should be 100 with a minimum language components scores of L 21, R 22, W 21 and S 23.

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Interpersonal and Communication skills

Sales executives or Managers need to effectively communicate with different customers to get deals done and to achieve sales goal of the company.

Adaptability to change

According to the changing trends and needs of people, sales executives need to adopt new techniques and sales strategies to deal with them.

Time management

Sales executives may need to achieve certain goals in sales, so it is important that sales executives have to work in tight schedules.

Strategic thinking and planning abilities

It is important for sales professionals to be proficient with planning of sales and marketing strategies or techniques and to apply them in practice

Conflict management skills

Sales executives have to sort out complaints and conflicts from the customers, peers and management.


  • Checked Technology and software firms
  • Checked Healthcare industry
  • Checked Financial services
  • Checked Packaged good
  • Checked Retail & Consumer Products
  • Checked Telecommunications

Top Companies

  • Checked ITC
  • Checked Nestle
  • Checked Apple
  • Checked Samsung
  • Checked Sony
  • Checked BMW
  • Checked Honda
  • Checked Lenovo
  • Checked Mahindra
  • Checked Reliance
  • Checked Wipro